Practical guides on the blog of our New York web design agency. No fluff, no jargon. Just what we have learned building websites, brands and LinkedIn profiles for consultants, speakers and expert witnesses.
Buyers now ask ChatGPT and Google’s AI answers who to hire. Here is what consultants and small firms can do so their name shows up, and how to tell if it is working.
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SEOBuyers now ask ChatGPT and Google’s AI answers who to hire. Here is what consultants and small firms can do so their name shows up, and how to tell if it is working.
SEOPaid search can put a consultant in front of buyers the day they need help, or quietly burn through a budget. Here is how we set it up so it does the first.
Web DesignEvent planners decide fast. Here is what they look for on a keynote speaker’s site, from the reel to the one sheet, and how to design every page to make booking you easy.
Web DesignYour analytics show visitors, but your inbox stays quiet. Here is how we find the leaks on expert service sites and fix them, one practical change at a time.
Web DesignAttorneys vet experts online long before they pick up the phone. Here is what they look for, and how to design a site that earns the call and holds up under scrutiny.
SEOMost consultants live on referrals until the referrals stop. Here is the simple inbound and outbound system we set up so new conversations keep arriving every month.
WordPressWe build on both platforms every month. Here is how they really differ for a consultant or small firm, and the simple questions that tell you which one to pick.
WordPressMost WordPress problems start small and get ignored. This is the routine we use to keep client sites safe, fast and working, broken down by week, month and quarter.
SEOGA4 does not have to be confusing. Here is how we set it up for consultants, which reports we actually open, and the short monthly review that turns numbers into decisions.
BrandingMost consultants publish plenty and get hired for none of it. Here is a simple, repeatable way to share what you know so the right buyers come looking for you.
BrandingThe consultants who get called first are rarely the most qualified. They are the most recognizable. Here is how to build a brand people remember and recommend.
Web DesignSchool districts and public agencies notice when a vendor’s website is hard to use. Here are the twelve accessibility fixes we check on every small business site we build.
LinkedInBuyers check your firm’s LinkedIn page before they reply to your email. Here is how we make a small firm’s page look established, current and worth following.
Web DesignSchool districts, HR teams and agencies check you out online long before an RFP or a call. Here’s what we put on every safety and risk consultant’s site to get through that review.
WordPressMost hosting reviews read like ads. This is what we look for when we put a client’s WordPress site on a server, which host we use most, and where it falls short.
LinkedInYour LinkedIn profile gets checked before almost every first call. Here are the fixes we make for consultants so the right people reach out instead of scrolling past.
Web DesignRecruiters, board chairs and event planners all search your name before they call. Here is how senior leaders should plan a quiet, credible site that answers them first.
SEOYou don’t need an agency report to find out why your site isn’t showing up. Set aside one afternoon, follow these ten checks in order, and finish with a short list of fixes.
SEOReferrals are great until they dry up. This is the plain, step by step search plan we use with solo consultants and small firms so the right buyers find them on their own.
SEOYour best future clients already know your name. A short, honest monthly email keeps you in their mind until the day they need help. Here is how we set it up.
Web DesignYou paid for the click or earned the invite. Here is how we build consultant landing pages that turn that attention into calls, registrations and booked conversations.
Web DesignYour next client will check your site before they reply to your email. Here are the 11 things we build into every consultant’s site so that visit ends in a booked call.
WordPressWe have hosted consultant and small business websites on Hostinger for years. Here is what works well, what does not, and who should choose a different host.
SEOWhen a nearby buyer searches for help, you want your firm in the map results and on page one. Here is the practical, step by step plan we use for professional firms.
BrandingIf three people describe your business three different ways, you have a messaging problem. Here is the simple ten part template we use with consultants before we design a single page.
WordPressMost small sites get hacked by bots, not people. Here are the twelve habits we put in place on every client site, plus exactly what to do if the worst happens.
LinkedInPosting on LinkedIn when you remember, and hearing nothing back? Here is the simple weekly system we use with consultants to turn posts into real client conversations.
Web DesignMost consultants have great project stories and no case studies to show for them. Here is how we turn real work into pages that help buyers say yes, even when clients want privacy.
SEOWhen someone searches for a consultant near them, Google shows a short list of profiles before any website. Here’s how to make sure yours is complete, trusted and getting calls.
WordPressA slow site loses the prospect before they read a word. Here is how we measure speed on client sites, the fixes that matter most, and the order we do them in.
BrandingYour logo will not win you a contract on its own, but a weak one can quietly cost you one. Here are the decisions that actually matter for an independent expert.
WordPressHosting is the part of your website nobody thinks about until it breaks. Here is how we pick hosts for consultants and small firms, and the one we use most.
LinkedInThe strip across the top of your LinkedIn profile is prime real estate, and most consultants leave it blank or fill it with a stock skyline. Here’s how to make it work.
SEOYour buyers already tell you what they search for. This simple method turns their words, Google’s suggestions and your own Search Console data into a clear page plan.
Web DesignYour website is probably accurate, polite and forgettable. Here is how we rewrite expert service sites so the right buyer reads the first few lines and thinks, finally, someone gets it.
Web DesignYour domain ends up on business cards, proposals, email signatures and court documents. Here is how we help consultants pick one they will still like in ten years.
Web DesignA redesign can bring you more calls or quietly wipe out years of search traffic. Here are the 14 steps we follow so the new site keeps what worked and fixes what didn’t.
Most web design blogs are written for other designers. This blog is written for the people who hire us: security consultants, HR advisors, coaches, keynote speakers, expert witnesses and small professional firms. Every article answers a question a client has asked us on a call.
You will find step by step guides on consultant website design, a practical plan for SEO for consultants, honest advice on AI search optimization, and checklists you can use today, like our WordPress maintenance checklist.
Start with the topic that hurts most right now. If your website looks dated or brings in no calls, read the web design articles first. If people can't find you on Google, start with SEO. If referrals check you out and go quiet, look at branding and LinkedIn. Every post on this blog ends with a checklist or a clear next step, so you can act on it the same week.
We publish new articles every few weeks. Each one comes from real projects our New York team has delivered for consultants, speakers and expert witnesses across the US. No filler, no recycled tips, and we update older posts when Google, LinkedIn or WordPress change how things work.
Reading is great, but sometimes it is faster to hand it off. Our team offers website design, SEO services, brand identity design, LinkedIn profile optimization and WordPress maintenance. See the results on our work page, or follow the blog and pick up one idea at a time.
Tell us about your site and goals. On a short call we will point out the three changes that would bring you the most new clients.
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