Case studies · SEO
These SEO case studies show how we help consultants, trainers and expert witnesses get found on Google. Every result comes from the client's own Google Search Console data, with charts, rankings and an honest look at what changed.
Our most recent project is schoolsecurity.org, the website of national school safety expert Dr. Kenneth S. Trump. The site had decades of strong content, but its average Google position was 22.5 in July 2025, which meant most pages were sitting on page three.
After technical fixes, page optimization and refreshed articles, the average position reached 7.1 by November 2025 and has stayed close to page one since. Over 16 months the site earned 79.4k clicks and 4.49m impressions from Google.
Real Google Search Console data for schoolsecurity.org, June 2025 to September 2026.
Gains like these are worth far more than traffic alone. When a superintendent, an attorney or a journalist searches for help, the expert now appears where they are actually looking. That visibility builds over time, because every article that ranks keeps working long after it is published.
We share both the strong months and the slower ones in our SEO case studies. Summer traffic always dips for school topics, and AI summaries in Google answer some questions without a click, so rankings are often the clearest sign of lasting progress.
Short on time? Here is a summary of every project in our SEO case studies, so you can jump straight to the one closest to your own situation.
For schoolsecurity.org, the website of school safety expert Dr. Kenneth S. Trump, we fixed the technical foundation, optimized key pages and refreshed high intent articles. The average Google position moved from 22.5 in July 2025 to 7.1 by November 2025 and has held close to page one since, with 79.4k clicks and 4.49m impressions over 16 months.
For La Isla Adventures, a jet ski, tour and concierge company in San Pedro, Belize, we focused on technical health, local activity pages and helpful planning content. Comparing July to September 2025 with the same months in 2026, the average position moved from 19.2 to 8.6, clicks rose 36% and impressions rose 55%.
Together, these SEO case studies show a consistent approach applied to very different clients. If one of them feels close to your situation, it is a great starting point for our first conversation.
Many experts have years of valuable content on their websites, yet very few people ever see it because the pages sit on page two or three of Google. Our SEO case studies show what happens when that content is cleaned up, structured and supported with solid technical work.
Each case study walks through the starting point, the work we did in order, the rankings that moved and the traffic that followed. We use real numbers from Google Search Console, not estimates from third party tools.
We also show the months that did not go up. Search traffic is seasonal for many of our clients, and Google keeps changing how it shows results, so honest context matters as much as the headline numbers.
Across every client and industry, the same principles show up again and again. They are the reason these projects look premium and work hard for the businesses behind them.
Every number comes from Google Search Console, so you can trust what you are reading.
Indexing, structured data, speed and hosting are fixed before content work begins.
We optimize for the plain questions buyers actually type into Google.
Pages with impressions but weak positions are improved first, because they move fastest.
Credentials, media work and clean links help Google trust the expert behind the site.
A simple monthly review shows what moved and decides what comes next.
SEO for consultants and experts is different from SEO for online shops. The goal is not thousands of random visitors, but the right few people, such as a superintendent, an attorney or an HR director, finding you at the moment they need help.
That means focusing on authority and clarity. Google needs to understand who the expert is, what they know and why they can be trusted. Structured data, a clear site structure and well written articles all send those signals.
The SEO case studies on this page show that approach in action. The work is steady rather than flashy, and it keeps paying off long after each task is finished.
Most buyers search before they call. If your name or your service does not appear on page one, the enquiry usually goes to someone else, even when your experience is stronger.
The SEO case studies here show how steady, practical work changes that. Rankings climb, more of the right people find the site and every article becomes a long term asset instead of a forgotten post.
Strong SEO also prepares your site for AI search. Tools like Google AI summaries and ChatGPT pull their answers from pages search engines already trust, so the same work keeps you visible as search changes.
Every project follows the same clear, collaborative process. You always know what is happening, what comes next and what we need from you.
We learn about your clients, your competitors and the impression you need to make, then agree on clear goals for the project.
We define your core promise, the audience you serve and the words buyers use, which shapes every design decision that follows.
We create the first design direction and refine it with your feedback until it feels right for your business.
Everything is checked on desktop and mobile, for speed, readability and consistency with the rest of your brand.
We launch, hand over all files and stay available for updates as your business grows.
Most of our clients are experts whose reputation is their business. They need an online presence that matches the trust they have earned offline.
Each case study follows the same simple structure, so you can compare projects quickly. It starts with the client and the challenge, then explains the strategy, the key design decisions and what was delivered.
As you read, look for the moments that feel familiar. Maybe your website hides your best proof, your logo no longer reflects your experience or your LinkedIn profile says very little about who you help. Those are usually the best places to start.
If you see an approach you like, mention the case study when you book a call. It gives us a shared reference point and helps us understand your taste and goals from the very first conversation.
Most clients come to us with the same frustrations. Their online presence looks dated, it does not explain what they do clearly, or it simply does not match the level of their expertise. Prospects visit, but too few of them get in touch.
Others have pieces that do not fit together. The logo says one thing, the website says another and the LinkedIn profile says something else again. That inconsistency makes even an excellent expert look less established than they really are.
The projects in these SEO case studies fix those problems with a clear message, a consistent visual system and a simple path to contact. The goal is always the same: when the right person finds you, they should understand your value and feel confident reaching out.
Case studies are a great way to judge a design partner, but they are only part of the picture. Look for a team that asks good questions about your clients, explains the reasons behind its design choices and cares about results, not just appearance.
It also helps to work with a partner who understands your field. Many of our clients work in safety, security, HR and training, so we already know the questions their buyers ask and the proof they look for.
Finally, look for a partner who can grow with you. A website, a brand and a LinkedIn profile work best together, and having one team look after all three keeps your presence consistent over time.
Before a project, most clients describe the same feeling: their search presence does not reflect who they are today. It might have been built years ago, put together quickly or designed for a business that has since grown and changed.
After the project, the difference is easy to see in our SEO case studies. The message is shorter and clearer, the design looks premium and consistent, and visitors can tell within seconds who the expert helps and how to get in touch.
Just as important is how clients feel. Many tell us they finally feel proud to share their search presence with prospects, partners and event organizers, instead of quietly hoping nobody looks too closely.
Every project is different, but the goals behind our SEO case studies stay the same. These are the outcomes we design for from the very first call.
Visitors see credibility and proof within seconds, so they are ready to talk sooner.
People understand who you help and what you do without having to dig.
Clear calls to action make it easy for interested visitors to reach out.
Search friendly structure helps the right buyers find you online.
Every touchpoint looks and sounds like the same established business.
Ready to use assets make future updates, posts and proposals faster.
Our SEO case studies show what is possible, but the best results come from clear thinking at the start. These questions help you prepare, whether you work with us or not.
Picture the buyer you most want to attract and what they worry about.
Choose one main action, such as booking a call or sending a message.
Gather testimonials, credentials, media mentions and results.
Write down why clients choose you over similar experts.
Note whether people arrive from Google, LinkedIn, referrals or events.
Decide how you will judge the project six months after launch.
Every project in our SEO case studies was delivered remotely, for clients across the United States and beyond. Clear communication and a simple process make distance a non issue.
We share progress through short video calls, shared links and clear written updates. You always know what we are working on, what we need from you and when the next milestone is due.
Feedback is simple too. You can comment directly on designs, send a quick voice note or book a short call, whichever suits your schedule. Busy consultants appreciate that the process fits around client work, travel and speaking engagements.
Design Fly 24 is a small, focused agency that works closely with consultants, trainers and experts. You work directly with the people designing your project, not a chain of account managers.
We combine design, copywriting and SEO, so your search presence is not only attractive but also clear, persuasive and easy to find. That combination is visible in every one of our SEO case studies.
Most of all, we care about long term relationships. Many clients return for new pages, brand updates and LinkedIn refreshes as their businesses grow, and we are always glad to help them take the next step.
They track clicks, impressions, average position and the specific searches that bring in enquiries, all from Google Search Console.
Most clients see rankings move within the first one to three months, with stronger results building over six to twelve months.
No honest agency can guarantee rankings. We focus on proven work and show you the data every month.
Yes. We work on existing WordPress sites and many other platforms.
Yes. Many clients combine a new website with ongoing SEO so design and search work together.
Book a free call and we will review your Search Console data and show you the quickest wins.
Yes. If your current site is slow, outdated or hard to rank, we can combine SEO with website design or website development so the new site is built to rank from day one. Many clients also add Google Ads management for faster leads and LinkedIn branding so buyers who look you up see the same strong brand.
Our SEO case studies share one simple idea: experts deserve an online presence that matches the trust they have earned offline. Every project starts with the buyer and works back to the design.
If you only remember one thing from these SEO case studies, make it clarity. A clear promise, clear proof and a clear next step will do more for your business than any visual trend.
We add new SEO case studies as projects launch, so check back often or book a call to see work that is not published yet. We are always happy to walk you through the thinking behind any of our SEO case studies.
Looking for something else? Browse our website design case studies and branding case studies and LinkedIn profile optimization case studies, or learn more about our website design, brand identity design LinkedIn profile optimization and SEO services.
Tell us where you are today and where you want to be. We will review your current presence and suggest the best first step, with no obligation.
