Our Google Ads management puts your practice at the top of Google when a client is searching for exactly what you do, today. We build lean, carefully targeted campaigns, track every enquiry and stop money leaking into clicks that were never going to hire you. Run from New York for consultants and firms across the US.
Former OSHA trainer helping small manufacturers pass audits and protect their people. Clear proposals, fast start, nationwide.
Compare listings, reviews and contact details for local firms.
General background on workplace safety programs and rules.
Why paid search
Most consultants I talk to have tried Google Ads once. They followed the setup wizard, picked a few keywords, watched the money disappear and decided it does not work for their kind of business. The truth is that the platform is built to spend, not to save. Without careful Google Ads management, the defaults quietly send your ads to broad, loosely related searches and partner sites that rarely turn into clients.
Done properly, paid search is one of the fastest ways to put your name in front of someone who needs you right now. A general counsel looking for a compliance advisor, a school district searching for a safety assessment, a founder looking for an HR consultant. These people are not browsing. They have a problem and they are ready to talk. Good Google Ads management makes sure you are the first credible answer they see.
What we manage
One monthly service that covers the strategy, the setup and the ongoing work. You get the attention of a specialist without having to learn the platform yourself.
We find the searches that signal real buying intent for your services, and the ones to avoid, using live data for your region.
Clean, focused campaigns and ad groups so each search sees an ad that speaks to it directly.
Headlines and descriptions written for decision makers, tested in rotation and refreshed when they tire.
Calls, forms and Calendly bookings measured properly through Google Tag Manager and Analytics.
A growing list of terms that block job seekers, students, freebie hunters and anyone who will never hire you.
Ads shown where your clients are and at the hours they search, across the US or in the cities you serve.
Search terms reviewed, bids adjusted and weak ads paused every week, not once a quarter.
A short monthly report that tells you what happened, what it means and what we are changing next.
How it works
No mystery and no jargon. Here is exactly how we take an account from first conversation to steady, measurable enquiries.
We look at your current account, or your market if you are starting fresh, and tell you honestly what we see. If paid search is not a fit for your services, we will say so.
Week oneBefore any budget is spent, conversion tracking is installed and tested. We make sure every call, form and booking can be traced to a keyword.
Week one to twoKeywords, negatives, ad copy, extensions, locations and schedules are set up in a clean structure. You approve the plan and the ads before anything goes live.
Week twoThe first weeks are about listening to real search data. We cut wasteful terms quickly, shift budget to what brings enquiries and refine the copy.
Weeks three to sixOnce the account is steady, ongoing Google Ads management focuses on scaling what works, testing new angles and adding LinkedIn or Meta campaigns when it helps.
Month two onwardAudit checklist
These are the issues we check first in every Google Ads management audit. If two or three of them sound familiar, there is very likely budget you can win back.
Broad keywords let Google show your ad for loosely related searches. Without negatives, a consultant can pay for clicks from people looking for jobs, courses or free templates.
New campaigns often include partner sites and the Display Network by default. For most service firms these add cost and very few real enquiries.
If calls and bookings are not measured, Google optimizes for clicks instead of clients. This is the most common gap we find in self managed accounts.
Sending a specific search to a general homepage makes the visitor hunt for answers. A focused landing page usually turns more of those clicks into calls.
The keywords you chose and the searches you actually paid for are often very different. Reviewing that report every week is the heart of Google Ads management.
Default location settings can include people merely interested in an area. Ads also run overnight and on weekends unless someone tells them not to.
Ad copy that never changes slowly loses relevance. Regular testing keeps your message sharp and your quality scores healthy.
The platform offers frequent recommendations. Some help, many simply raise spend. Careful Google Ads management means reviewing each one with your goals in mind.
Choosing your channel
Each channel does a different job. Many of our clients use Google Ads management for immediate enquiries while SEO services build long term visibility in the background.
| Google Ads | SEO | LinkedIn Ads | |
|---|---|---|---|
| Who sees you | People actively searching | People actively searching | People by job title and company |
| Speed to first enquiry | Days to weeks | Months | Weeks |
| Ongoing cost | Pay per click | Time and content | Pay per click or impression |
| Buyer intent | Very high | High | Lower, needs nurturing |
| Best for | Urgent, searchable needs | Lasting authority | Reaching named roles in B2B |
| Stops when you pause | Yes | No, rankings remain | Yes |
| Control over message | Full | Partial | Full |
If you are not sure which to start with, that is a perfectly normal place to be. On a free call we look at what your clients search for, how competitive the space is and how quickly you need new work, then suggest the simplest mix that fits.
Social ads
Search only works when someone is already looking. Plenty of your best future clients are not searching yet. They are a VP of operations scrolling LinkedIn between meetings, or a practice owner checking Instagram in the evening. Social ads let you reach them by role, industry and company size, and stay in front of the people who visited your website but did not book.
We treat social ads as a partner to Google Ads management rather than a replacement. Search brings in the people ready to talk now. Social campaigns warm up the rest, so when they do search, your name already feels familiar. If your profile needs work before you run ads, our LinkedIn profile optimization service gets it ready.
Target decision makers by job title, seniority, industry and company. Sponsored posts, document ads and lead gen forms work well for consultants who sell to organizations. LinkedIn explains the formats on its advertising solutions page.
Meta ads are an efficient way to show a short reminder, a client story or a free resource to people who already visited your site. They are especially useful for speakers, coaches and firms serving smaller businesses.
Reporting you can read
You are busy running a practice, so reports are short and written in plain language. Each month you see how many real enquiries came in, which searches brought them, what they cost and what we are changing next. You can also log in to the account at any time, because it belongs to you.
Google publishes a helpful Google Ads Help Center if you ever want to dig into the details yourself. Most clients prefer a ten minute call where we walk through it together.
What every Google Ads management report covers
Who it is for
We work with consultants, advisors, expert witnesses, trainers, speakers and small professional firms across the US. Our clients are good at what they do and would rather spend their hours with clients than inside an ad dashboard. Many already have a website with us, which makes it easy to build landing pages that match the ads.
If your website is holding you back, our website design services can fix that first. And if you want a deeper look at strategy for advisory businesses, read our guide to Google Ads for consultants.
Is it a fit
Paid search is not right for every business. These four signs usually mean professional Google Ads management will pay for itself, and it is worth a proper conversation.
If prospects type phrases like expert witness, compliance consultant or security assessment into Google, there is demand you can capture. Google Ads management turns that existing demand into conversations.
Paid search makes the most sense when one engagement covers many months of ad costs. For most consultants and firms, a single retained client does exactly that.
Organic rankings take time. Ads can start bringing in leads while your content and authority grow, then you rebalance as SEO picks up the slack.
This is the most common story we hear. Usually the platform was fine and the setup was the problem. Hands on Google Ads management fixes the setup.
Not sure where you stand? Send a short note through our contact page with your website and the services you want to promote. I will reply with an honest first opinion on whether Google Ads management is worth testing for you.
Why Design Fly 24
Big agencies tend to want big budgets. We are set up for consultants and small firms who want careful, hands on management and a straight answer when they ask a question.
I review every account personally. When you have a question, you talk to the person who actually made the change.
Everything sits in your own account under your own billing. No hostage situations and no lost history if you move on.
Simple, flexible terms agreed up front. Our Google Ads management has to earn its place every month, which keeps everyone focused on results.
Because we also design websites, we can build or fix the landing page instead of sending you to another vendor.
Search term data from your ads feeds straight into your SEO plan, so both channels learn from each other.
If ads are not the right move yet, we will tell you, and suggest what would help more right now.
FAQ
Have a question about your account or your market? Book a free call and ask.
Ask us anythingOur Google Ads management covers account setup or cleanup, keyword research, campaign structure, ad copy, conversion tracking, landing page advice, negative keywords, bid strategy, weekly optimization and a plain English monthly report. You keep full ownership of the account the whole time.
It can be, as long as the service is something people actually search for and a new client is worth a meaningful amount to you. On the free call we look at search demand in your niche and tell you honestly whether paid search makes sense before you commit to anything.
There is no single right number, because it depends on your market, your competition and how many leads you want. We look at real keyword data for your services and region, then suggest a starting budget you are comfortable with and grow it only when the results justify it.
Ads can show the same day they go live, but useful data usually takes a few weeks to build up. The first month is about learning which searches bring real enquiries. After that, Google Ads management becomes steady refinement rather than guesswork.
Yes, always. The account is created under your business and your billing, and we are added as managers. If you ever stop working with us, the campaigns, history and data stay with you.
Yes. Many accounts we see have broad keywords, missing negatives, no conversion tracking or ads sending people to a homepage. We start with an audit, show you what we found and clean things up before spending more.
Yes. Google captures people who are already searching, while LinkedIn and Meta help you reach decision makers by job title and retarget people who visited your site. We usually start with search and add social ads when it makes sense.
Not always. If your current page loads fast, explains your offer clearly and has an easy way to book a call, we can start there. If it does not, our website design team can build a focused landing page so your ad clicks are not wasted.
Running ads yourself means learning the platform, checking search terms every week and keeping up with constant changes. With our Google Ads management, a specialist does that work for you, catches waste early and reports back in plain language.
Book a free account review and get an honest look at where your budget is going and what to change first.
Related services
Custom, fast WordPress websites that turn visitors into booked calls.
Learn moreGet found on Google and in AI answers when clients search for you.
Learn moreLogos, colors and type that make you look established and trusted.
Learn moreA profile, banner and content plan that attracts inbound leads.
Learn moreJoin our newsletter and stay ahead with the latest design trends, insights, and agency updates.