Threat Assessment Business Marketing: How Firms Get Found by Schools, HR and Legal Teams
A buyer by buyer playbook for marketing a threat assessment practice to school districts, HR leaders and legal counsel, using the Risk Mitigation Technologies website as the example.
Medical Device Consultant Marketing: How Independent MedTech Advisors Win Clients
How independent regulatory, quality, commercialization and fractional CTO advisors in MedTech position themselves, prove credibility and get referred, with a real website example.
Consultant Case Study Examples: 7 Real Pages and What Each Does Well
Seven real consultant case study examples from our client work, what each does well structurally, and a reusable outline for writing your own.
How to Become an Expert Witness: A Practical Path From Expertise to Your First Case
A practical path from deep expertise to your first retention: the legal basics, training, your CV, fees, conflicts and how attorneys actually find and vet experts.
How to Start a Security Consulting Business and Win Your First Clients
A practical guide to starting a security consulting business, from choosing your buyer and credentials to winning your first clients through referrals, RFPs, LinkedIn and a website that passes the board review.
AI Search Optimization for Consultants: How to Get Mentioned in ChatGPT, AI Overviews and Perplexity
Buyers now ask ChatGPT and Google’s AI answers who to hire. Here is what consultants and small firms can do so their name shows up, and how to tell if it is working.
Website Conversion Rate Optimization for Experts: Why Your Traffic Isn’t Turning Into Inquiries
Your analytics show visitors, but your inbox stays quiet. Here is how we find the leaks on expert service sites and fix them, one practical change at a time.
Lead Generation for Consultants: A Simple Inbound and Outbound System That Keeps Your Calendar Full
Most consultants live on referrals until the referrals stop. Here is the simple inbound and outbound system we set up so new conversations keep arriving every month.
WordPress Maintenance Checklist: 15 Essential Tasks to Run Weekly, Monthly and Quarterly
Most WordPress problems start small and get ignored. This is the routine we use to keep client sites safe, fast and working, broken down by week, month and quarter.
Website Accessibility Checklist: 12 Practical Fixes for Small Business Sites That Sell to Schools and Government
School districts and public agencies notice when a vendor’s website is hard to use. Here are the twelve accessibility fixes we check on every small business site we build.