Schema Markup for Small Business: Which Types Matter and How to Add Them on WordPress

Structured data sounds technical, but for a consultant or small firm it comes down to a handful of labels that help Google understand who you are and what you do.
Link Building for Small Business: Honest Ways to Earn Links That Last

Good links come from real relationships, not spreadsheets of cheap placements. Here are the white hat tactics we use for consultants and small firms, and the shortcuts we refuse.
On Page SEO Checklist: How We Optimize Every Page Before It Goes Live

The exact page by page routine we run before publishing a service page or article, written for consultants who want pages that rank and convert.
Shopify SEO: A Practical Guide for Small Stores That Want More Organic Sales

Shopify handles a lot of technical SEO for you, but product pages, collections and content still decide whether shoppers find your store. Here is what we fix first.
Squarespace SEO: How Consultants and Small Firms Get Their Beautiful Sites Found

Squarespace sites look great, but looking great is not the same as being found. Here are the steps we take to help Squarespace sites rank for the searches that bring in clients.
Wix SEO: A Practical Guide for Consultants and Small Firms Who Want to Be Found

Wix can rank well when it is set up with care. Here are the fixes we make on Wix sites for consultants and small firms, and the mistakes we see most often.
Core Web Vitals Explained for Consultants: LCP, INP and CLS in Plain English, Plus How to Fix Them

Search Console says your pages need improvement, and the report reads like a lab manual. Here is what the three metrics actually measure and what to fix first.
Google Ads vs SEO: Which One Should a Consultant Pay For First?

Paid search brings calls this month. Organic search brings calls for years. Here is how we help consultants decide which one deserves their time and money first.
Webflow SEO: A Practical Guide to Getting Your Webflow Site Found on Google

Webflow sites look great, but looks do not rank on their own. Here are the settings and habits we use to get Webflow sites for consultants found on Google.