Generative Engine Optimization (GEO): How It Differs From SEO and AEO
What generative engine optimization (GEO) is, what the 2023 research behind it found, a GEO vs SEO vs AEO comparison table, and a short plan for consultants.
Answer Engine Optimization (AEO): How Consultants Get Recommended by AI
What answer engine optimization (AEO) is, how AI tools pick what to quote, and a practical plan for consultants to write answer first pages and measure results.
Google Analytics 4 for Small Business: Set It Up and Read It Without Getting Lost
GA4 does not have to be confusing. Here is how we set it up for consultants, which reports we actually open, and the short monthly review that turns numbers into decisions.
SEO Audit Checklist: A Do It Yourself Review for Small Business and Consultant Websites
You don’t need an agency report to find out why your site isn’t showing up. Set aside one afternoon, follow these ten checks in order, and finish with a short list of fixes.
SEO for Consultants: A Practical Plan for Solo Experts and Small Firms
Referrals are great until they dry up. This is the plain, step by step search plan we use with solo consultants and small firms so the right buyers find them on their own.
Local SEO for Small Business: A Step by Step Plan for Consultants and Professional Firms
When a nearby buyer searches for help, you want your firm in the map results and on page one. Here is the practical, step by step plan we use for professional firms.
Keyword Research for Small Business: A Simple Method That Doesn’t Need Expensive Tools
Your buyers already tell you what they search for. This simple method turns their words, Google’s suggestions and your own Search Console data into a clear page plan.
How Long Does SEO Take? An Honest Timeline for Consultants and Small Firms
Anyone who promises page one in thirty days is guessing or worse. Here’s what a realistic SEO timeline looks like, month by month, and how to tell if yours is on track.
Technical SEO Checklist: The Behind the Scenes Fixes That Help Google Find, Read and Trust Your Site
Great content can’t rank if Google can’t reach it, read it or trust it. Here are the eleven behind the scenes checks we run on every consultant site we touch.
SEO for Coaches: How Executive, Leadership, Career and Business Coaches Get Found on Google
Most coaching sites say the same thing in the same words, so Google can’t tell them apart. Here’s how to stand out for the clients you actually want.