Case study · Public relations
JT Public Relations has represented Broadway, Off Broadway, film and nonprofit clients for more than twenty years. This public relations website design gave the firm a site that finally matches its reputation: calm, editorial and built to turn a busy producer into a phone call.
Producers, theatre companies, filmmakers, nonprofit leaders and journalists who need to know, fast, whether JT Public Relations is the right partner for their next opening.
Replace an outdated homepage with a public relations website design that shows twenty years of Broadway credibility and makes it easy to start a campaign.
An editorial, theatre inspired look, real productions front and center, a clear founder story and one obvious next step on every screen.
The left side shows the homepage JT Public Relations had before. The right side shows the new public relations website design. Move the slider to see how much changed in the first screen alone.
BeforeAfter
Drag the blue handle left and right.
JT Public Relations is a New York firm led by Joe Trentacosta. Joe started as an assistant at Springer/Chicoine PR, rose to Vice President of Springer Associates PR and ran campaigns for landmark Broadway productions, including the first multiracial Broadway productions of Cat on a Hot Tin Roof and A Streetcar Named Desire.
Today the firm handles Broadway and Off Broadway shows, festival productions, projects in development, films in release, film festivals, nonprofit organizations and special events. Clients have been featured in The New York Times, Variety, Today, The View, NPR, Billboard, People and The Wall Street Journal.
That is a serious track record. The old website simply was not telling that story, and in public relations, the story is the product. That is why this public relations website design starts with the firm's own history.
A public relations website design has to do what the firm does for its clients: earn attention and trust in seconds. The previous homepage was doing the opposite.
We treated the homepage like opening night. Every section has one job, and together they walk a visitor from curiosity to a conversation with Joe.
The new headline, "Your Passion. Our Commitment. A Partnership That Makes Headlines.", speaks to the client's goal instead of describing the firm. It sets the tone for a personal, partnership driven service.
A refined serif headline font, generous white space and a deep navy and teal palette give the site the feel of a playbill or an arts section, which suits the audience perfectly.
A "Now playing and coming soon" grid shows current shows with venues and dates, so visitors instantly see an active, busy firm.
Right after the hero, a clean stats band shows 20+ years in theatre PR and 200+ productions represented, followed by the outlets where clients have been featured.
A founder section tells Joe's story with a warm portrait and his own words: "Straightforward, honest and open communication, with our clients and with the media."
Every part of this public relations website design was planned around the questions a producer asks before picking up the phone.
A clear promise, a striking Radio City image and a "Legacy in the spotlight" note that points straight to the firm's Broadway firsts.
Poster cards for current and upcoming productions, each with the venue and run dates, so the site always feels current.
Companies the firm works with, presented as clean logo tiles, plus a quiet row of outlets where clients have appeared.
Six numbered services, from Broadway and Off Broadway to film, special events and nonprofit work, each in a single clear sentence.
A dedicated section for Joe Trentacosta, with his career path, current producing work and a link to the full story.
A "The latest from our clients" section with real coverage cards, replacing the empty news block from the old site.
"Have a show opening? Let's get it talked about." with an Email Joe button and the office phone number, right where interest peaks.
Direct email, office and mobile numbers, the address and a newsletter signup for opening night news, so no visitor has to hunt for contact details.
Here is the complete homepage laid out in three panels, from the opening promise to the footer. Notice how each section answers the next question a visitor is likely to have.
The full JT Public Relations homepage, from hero to footer.
The visual system behind this public relations website design is simple on purpose. It lets the productions and the people do the talking.
A deep navy for authority, a theatre curtain plum for the call to action band and a fresh teal accent for small labels and links. White and warm off white keep the pages light.
An elegant serif for headlines, with italics for show titles, paired with a clean sans serif for body text. It reads like a well designed playbill.
Real production artwork, a portrait of Joe and atmospheric theatre photography replace the old generic city shot.
A steady grid, wide margins and consistent card shapes make the page easy to scan on any screen size.
A modern public relations website design has to work on every screen. Many visitors first see the site on a phone, often between rehearsals or meetings. The new layout stacks cleanly, keeps the headline readable and puts the Start a Campaign button within easy reach.
The new homepage on desktop and mobile.
Mobile before and after. The old hero text was squeezed over a busy photo; the new one leads with a clear promise.
Scroll inside the window below to see the complete public relations website design exactly as visitors see it.
Scroll inside the window to view the whole page.
We kept this public relations website design process light so Joe could stay focused on his clients while the new site came together.
We talked through the firm's history, the kind of clients Joe wants more of and what was not working on the old site.
We gathered current productions, career highlights, press mentions and the founder story, then planned the order of the homepage.
We designed the new look and messaging first, so the direction was agreed before any build work began.
We built the site in WordPress and Elementor and tested every section on desktop, tablet and phone.
We move the new site onto the live domain and stay on hand for updates as new productions open.
The new public relations website design does the job the firm does for its clients. It tells a clear story, shows real proof and makes the next step obvious.
Want to see more? Browse our full web design portfolio, learn how our website design services work or download our website checklist for consultants. You can also visit the JT Public Relations website.
For this public relations website design we chose a setup that is fast, stable and easy for a small team to keep fresh.
A trusted platform that makes it simple to add productions, news and pages as the firm grows.
Flexible page building so every section stays consistent with the design system.
Optimized images and caching help pages load quickly, even with rich production artwork.
Tracking that shows which pages and productions bring visitors in.
Every section answers a real question a producer or nonprofit leader asks before hiring a PR firm.
Real productions, real press and a real founder replace generic claims and stock imagery.
A calm, timeless style that will still look right years from now, with content that is easy to refresh.
Whether you represent Broadway shows, tech startups or nonprofits, a strong public relations website design comes down to the same five building blocks. Here is how we applied each one for JT Public Relations.
Good public relations website design opens with what the client gets, not what the firm calls itself. For JT that became a partnership that makes headlines.
Producers want to see who you are working with right now. Showing venues and run dates is the fastest way to prove the firm is busy and trusted.
A public relations website design should show where clients have been featured. A calm row of outlet names does this without shouting.
PR is a relationship business. A founder section with a real photo and a real quote builds trust before the first call.
The best public relations website design makes contact effortless: a header button, a closing call to action and direct details in the footer.
If your current site is missing two or more of these, a focused public relations website design refresh can make a noticeable difference in how quickly prospects decide to reach out.
A beautiful public relations website design only helps if people can find it. We built the search basics in from the start.
If you run a public relations or creative agency, these ideas will help your own website work harder.
Logos alone are not proof. Names, venues and dates turn a client list into a story.
A blank news or blog block hurts more than having no section at all. Keep it fresh or remove it.
In a relationship business, people hire people. Let visitors meet the person they will work with.
"Start a Campaign" and "Email Joe" beat "Getting Started" because visitors know exactly what happens next.
Your audience often checks you on the move. A clear mobile experience is not optional.
If your website no longer reflects the quality of your work, you are not alone, and a fresh public relations website design can change that. Many established firms have years of great results hidden behind an old homepage.
At Design Fly 24 we design and build websites for consultants, agencies and experts who win business through trust. We handle the messaging, design, build and launch, and we stay with you after the site goes live.
Every project starts with a free strategy call. We will look at your current site together and show you what we would change first.
You will talk directly with Imtiaz Ahmed, the founder, from the first call to launch day.
Here are answers to the questions we hear most about a public relations website design project like this one.
The firm needed a modern website that showed its Broadway history, current productions and founder, with a clear way for new clients to get in touch.
We kept everything that mattered, including the client list, career highlights and news, then rewrote and reorganized it so it tells a stronger story.
Yes. Productions, news and pages are easy to add in WordPress, and the design stays consistent automatically.
No. We create public relations website design for agencies of every kind, and we also design websites for public relations firms, consultants, coaches and expert led businesses across many industries.
Yes. We can write the copy for you or polish what you already have so it sounds clear and confident.
Yes. We optimize images, use caching and keep the build lean so pages load fast on desktop and mobile.
Yes. We offer ongoing updates, backups and support so your site stays secure and current.
Book a free strategy call. We will talk about your goals, review your current site and send you a clear plan.
Yes. Design Fly 24 is a full service agency, so the same team that builds your website can grow it with SEO, Google Ads management, LinkedIn branding, email marketing and monthly website care. One point of contact, one plan, and everything working together to bring you clients.
Like this public relations website design? Here are more projects for consultants and expert led firms.
Tell us about your firm and we will show you what a sharper public relations website design could do for you. The first call is free and there is no obligation.
