Website Redesign Checklist: 14 Steps Consultants Should Follow Before, During and After Launch
A redesign can bring you more calls or quietly wipe out years of search traffic. Here are the 14 steps we follow so the new site keeps what worked and fixes what didn’t.
Executive Personal Website: What Senior Leaders, Board Members and Executives in Transition Actually Need
Recruiters, board chairs and event planners all search your name before they call. Here is how senior leaders should plan a quiet, credible site that answers them first.
Website Copywriting Tips for Consultants and Experts: Write Pages That Get the Call
Your website is probably accurate, polite and forgettable. Here is how we rewrite expert service sites so the right buyer reads the first few lines and thinks, finally, someone gets it.
Website Conversion Rate Optimization for Experts: Why Your Traffic Isn’t Turning Into Inquiries
Your analytics show visitors, but your inbox stays quiet. Here is how we find the leaks on expert service sites and fix them, one practical change at a time.
Website Accessibility Checklist: 12 Practical Fixes for Small Business Sites That Sell to Schools and Government
School districts and public agencies notice when a vendor’s website is hard to use. Here are the twelve accessibility fixes we check on every small business site we build.
Landing Page Design for Consultants: Turn Ad Clicks and Invites Into Booked Calls
You paid for the click or earned the invite. Here is how we build consultant landing pages that turn that attention into calls, registrations and booked conversations.
How to Write a Case Study That Actually Wins Consulting Work (With a Template)
Most consultants have great project stories and no case studies to show for them. Here is how we turn real work into pages that help buyers say yes, even when clients want privacy.
Speaker Website Design: What Event Planners and Bureaus Need Before They Book You
Event planners decide fast. Here is what they look for on a keynote speaker’s site, from the reel to the one sheet, and how to design every page to make booking you easy.
Expert Witness Website Design: What Attorneys Look For Before They Call You
Attorneys vet experts online long before they pick up the phone. Here is what they look for, and how to design a site that earns the call and holds up under scrutiny.
Security Consultant Website: What Districts, Companies and Agencies Look For Before They Hire You
School districts, HR teams and agencies check you out online long before an RFP or a call. Here’s what we put on every safety and risk consultant’s site to get through that review.