Case study · Local retail · New York City
This frame shop website design case study shows how we rebuilt the online presence of a Manhattan framing studio that has served New York since 1999. We designed the new website, built the founder's art brand, and connected Google Ads, Search Console, Analytics and a 4.9 star Google profile into one system that brings customers through the door.
The results, framed
We pulled these results from Google Ads, Google Analytics 4, Google Search Console, GTmetrix and the Google Business Profile on October 20, 2026.
Galleria On Third has framed art, sports jerseys, diplomas and family keepsakes on 2nd Avenue for more than 25 years. Founder Shadin Hossain built the business on walk ins and word of mouth, and the reviews prove it. Design Fly 24 runs alongside the shop as its digital studio, so this project was personal for us.
The problem was the first impression online. A new customer who searched for custom framing in NYC found an old site that did not show the craft, the history or the six specialties the shop actually offers. The goal of the frame shop website design was simple: make the website as good as the work on the walls, then make every ad, search result and review point back to it.
We rebuilt galleriaonthird.com on WordPress and Elementor. The homepage opens with the line "Framing for Every Story" and a large photo of a finished piece, so visitors see the quality of the work before they read a word. Right below sit the proof points every buyer looks for: founded in 1999, more than 25 years in Manhattan, 12 benefit art shows and six framing specialties.
A good frame shop website design answers the question "can they frame my thing?" in seconds. So each specialty has its own card and page: custom framing, needlework framing, jersey framing, ketubah framing, shadow boxes and award framing. Each one uses real photos from the shop, including a signed hockey jersey and a hand stitched needlework piece.
Press from Daily News, NY1 and PIX11, plus the founder's New Yorker of the Week award, sit where people decide.
Book Appointment, Get a Free Quote and the phone number (212) 683 2886 appear on every page.
An online shop sells frames and the founder's original art through WooCommerce.
A separate quote path for offices, hotels and brands that need framing in bulk.
Framing is visual, so this frame shop website design is heavy on large photography. We still had to keep it fast, because a slow page loses a walk in customer to the shop down the street. We compressed every image, cleaned up scripts and cached the site with WP Rocket.
| Metric | Result |
|---|---|
| GTmetrix grade | A, with 98% performance and 99% structure |
| Largest Contentful Paint | 829ms, the main photo appears in under a second |
| Total Blocking Time | 51ms |
| Cumulative Layout Shift | 0, nothing moves while the page loads |
| Fully loaded | 1.9 seconds |
A new website only pays off when the right people see it. We run three Google Ads campaigns for the shop, led by a Performance Max campaign built for local store visits. It shows the shop to people nearby who are searching for framing, then sends them to the new site, to directions or straight to a phone call.
| Google Ads | Last 7 days | Last 30 days |
|---|---|---|
| Clicks | 413 | 716 |
| Impressions | 16.7K | 136K |
| Cost per conversion | $6.09 | $6.82 |
| Spend | $159 | $485 |
Conversions rose by 68 compared with the previous four weeks, and all three campaigns grew. The local store visits campaign led with 48 more conversions on its own. In the most recent week the cost per conversion dropped to $6.09. For a custom framing order, that is a very healthy return.
We set up Search Console for the full domain and built every page around how New Yorkers actually search. Within the first eight days of tracking, the new frame shop website design was already appearing for 579 different searches and had earned 3.09K impressions with an average position of 13.9.
| Search | Impressions | Clicks |
|---|---|---|
| custom framing nyc | 72 | Ranking |
| framing services nyc | 36 | Ranking |
| custom frames nyc | 34 | Ranking |
| galleria on third | 28 | 7 |
| poster framing near me | 6 | 1 |
| ketubah framing | 4 | 1 |
| canvas stretching nyc | 1 | 1 |
Google Analytics shows the same momentum. Week over week, site interactions grew 47.6% to 2,000 events, key actions such as calls, quote requests and appointment clicks grew 28.8% to 402, and active users grew 6.4% to 216. Over 28 days, page views rose 15.9% to 2,000.
The founder of Galleria On Third is also a New York artist. We built shadinnyc.com as a separate brand for his work, built around the FIFA World Cup 2026 and America's 250th anniversary. It sells limited edition prints, framed artwork, apparel and souvenirs.
The two sites work as one system. Art fans discover the artist, then visit the shop on 2nd Avenue. Framing customers discover the founder and trust the shop even more. Both sites link to each other, and both point to the same address, phone number and Google profile.
Galleria On Third holds a 4.9 star rating from 314 Google reviews. That trust took 25 years to earn, so the frame shop website design puts it front and center. The live Google rating appears next to the booking buttons, and we cleaned the review feed so only clear, genuine reviews show on the site.
Twenty five years of happy customers were already there. Our job was to make sure the next customer could see them before they walked in.
Imtiaz Ahmed, Design Fly 24The Google Business Profile, the ads and the website now tell the same story. Someone who sees an ad, checks the reviews and opens the website gets one consistent message: a trusted Manhattan frame shop with real craft and an easy way to book.
Every frame shop website design starts with the same question we ask any client: what does a customer need to see before they trust you with something precious? For a framing studio, the answer is clear. People bring in a parent's diploma, a signed jersey, a wedding ketubah or a child's first painting. They want proof that the piece will be safe, that it will look beautiful, and that the price will be fair.
So we started with the customer journey instead of the layout. We mapped the three ways people find the shop: walking past on 2nd Avenue, searching Google for framing near them, and hearing about it from a friend. Each path needed a different first page, but all of them needed the same answers. Where is the shop? What can they frame? What does it look like when it is done? How do I book?
Stock photos would have made this frame shop website design look like every other site in New York. Instead, we used real pieces from the studio: a New York skyline print in an ornate black frame, a needlework nativity in a round gold mat, a signed hockey jersey in a shadow box. Real work does the selling, so we gave it most of the space on every page.
We wrote each specialty page around the words customers actually type, such as jersey framing, ketubah framing, poster framing near me and canvas stretching NYC. Search Console now shows those exact phrases bringing people to the site, which tells us the plan worked.
A frame shop website design has to turn interest into a visit. We placed three clear actions on every page: book an appointment, request a free quote, or call the studio. The quote form promises a reply within one business day, and the appointment page shows opening hours, the address between 48th and 49th Street, and directions.
Finally, we connected the website to Google Ads, Search Console, Google Analytics 4 and the Google Business Profile. This is the part most small shops skip. Without it, nobody knows which ads work, which searches bring customers, or which pages lead to calls. With it, every decision after launch is based on real numbers.
The same approach works for any shop or studio that depends on trust: a tailor, a jeweler, a gallery, a repair shop or a boutique. Show the work, answer the obvious questions, make booking easy, and connect the site to Google so it keeps improving. That is the system behind this frame shop website design, and it is the same system we bring to every local business we work with.
If you own a framing studio, gallery or similar shop, use this quick frame shop website design checklist to review your own site before you spend money on ads:
Most shops we talk to are missing three or four of these. Fixing them is usually faster and cheaper than people expect, and it often matters more than a full redesign. If you want a second opinion on your own frame shop website design, we are happy to take a look and tell you honestly what we would change first.
Want to see more of our work? Read the Harman PhD Consulting case study, our guide to Google Business Profile optimization, or how we approach Google Ads. You can also check Google's own guide to improving local ranking.
A clear headline about what you frame, real photos of finished work, a page for each specialty, your Google rating near the booking buttons, opening hours, a map and three easy ways to act: book, get a quote or call.
Most small retail sites take a few weeks from the first call to launch. We design the homepage first so you can see the direction before we build the rest.
Every shop is different, so we quote after a free call once we understand your pages, photos and goals. You see your new homepage concept before you commit.
Yes. A Performance Max campaign built around store visits, calls and directions can reach people nearby who are ready to buy. For Galleria On Third it delivered conversions at about $6 to $7 each.
Yes. We show your live Google rating and reviews on the site, hide duplicates or broken entries, and link the Business Profile back to the website so each one supports the other.
No. We work with consultants, security experts, speakers, coaches and local businesses across the US. Galleria On Third shows how the same thinking works for a retail shop.
Yes. Design Fly 24 offers SEO, Google Ads, LinkedIn branding, brand identity design, email marketing and monthly WordPress care, so one team can keep growing the site after launch.
If your business is trusted offline but invisible online, we build the website, ads and search presence that close the gap. Book a free 15 minute website review.
Imtiaz has spent about seven years designing websites, running SEO and Google Ads, and building LinkedIn brands for consultants and local businesses. He led this frame shop website design personally. Read his story.