Our email marketing services help consultants, small firms and online stores stay in touch with the people who already know them. We plan the strategy, grow your list, write and send newsletters, build welcome and nurture automations and set up your domain so your emails reach the inbox. Run from New York for clients across the US.
Your checklist is attached. Over the next few days I will share the three questions I ask every new client before we start working together.
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A roundup of news from the past week.
Why email still matters
Most consultants and small business owners I talk to have the same story. They have a list of past clients, event contacts and website visitors, but nobody hears from them for months. When a need comes up, those people hire whoever happened to be in their inbox that week. Some lists sit in a spreadsheet. Others live in a platform that sends one newsletter a year and then goes quiet.
Good email marketing services fix that. A steady, useful email keeps your name in front of people who already trust you, and it is a channel you own. No algorithm decides who sees it. If you are new to this, our guide on email marketing for small business is a helpful place to start.
Our email marketing services are built for busy people. You share what you know through a short call or a few notes, and we turn it into emails your readers actually want to open.
What we do
One ongoing service that covers the thinking, the writing, the technical setup and the reporting, so you can get back to client work.
All of our email marketing services start with goals, audiences and a realistic sending rhythm, so every message has a job to do.
Signup forms, checklists, short guides and webinar invites that give people a real reason to join. See our guide on how to build an email list.
We write, design and send regular newsletters in your voice. Short on topics? Our list of email newsletter ideas helps.
A welcome email sequence for new subscribers, plus nurture emails that guide warm leads toward a call.
SPF, DKIM and DMARC records set up on your domain, a proper sending address and warm sending habits that protect your reputation.
We remove bounces and long inactive contacts, handle unsubscribes properly and run gentle win back emails before anyone is cleaned out.
Lists split by interest or buying history, and branded templates that look right on phones and desktops alike.
A short monthly report covering opens, clicks, replies, new subscribers and what we plan to change next.
How it works
No mystery and no jargon. Here is how our email marketing services run, from the first call to a steady, reliable email program.
We look at your current list, platform, past emails and website signup forms, then share what is working and what is holding you back.
Week oneWe set up or tidy your platform, add SPF, DKIM and DMARC to your domain, clean the list and connect your forms.
Week one to twoWe agree on audiences, topics and a sending rhythm, then write and launch the welcome emails every new subscriber receives.
Week two to threeRegular newsletters go out on schedule, and we add a lead magnet and signup points across your site to grow the list.
Month one onwardEach month we look at what people opened, clicked and replied to, then adjust topics, timing and automations to match.
Every monthCommon problems
These are the issues we see most often when a new client comes to us for email marketing services. Most of them are quick to fix once you know where to look.
Without SPF, DKIM and DMARC, inbox providers cannot confirm the email really came from you. Google explains the rules in its email sender guidelines.
A personal Gmail or Yahoo address as the sender looks risky to filters and less professional to readers.
Emailing contacts who have not heard from you in years leads to bounces, complaints and a damaged sender reputation.
New subscribers are most interested right after they join. Silence at that moment wastes their attention.
People stop opening when each message asks for something. Useful content earns the right to make an offer.
Past clients, prospects and customers all get the same email, so it rarely feels relevant to anyone.
Months of silence followed by a burst of emails surprises readers and confuses spam filters.
Without a look at opens, clicks and replies, the same mistakes repeat month after month.
Choosing your channel
Each channel does a different job. Paid ads and SEO services bring new people to your website. Email keeps them close once they arrive, long after the first visit.
| Email marketing | Social media | Paid ads | |
|---|---|---|---|
| Who sees you | People who chose to hear from you | Whoever the feed decides to show | People searching or targeted |
| Who owns the audience | You do | The platform | The platform |
| Best for | Trust, repeat work and referrals | Visibility and conversation | New enquiries quickly |
| Personal feel | High, it lands in a personal inbox | Medium | Low |
| Works while you sleep | Yes, through automations | Partly | Yes, while campaigns run |
| Stops when you pause | No, your list stays yours | Reach fades quickly | Yes |
| Control over message | Full | Partial | Full |
The strongest results usually come from using them together. Our Google Ads management brings visitors in, a lead magnet turns them into subscribers, and email marketing services turn those subscribers into clients. If you are unsure which mix fits, we will tell you honestly on the first call.
Platforms
We are not tied to one tool. If you already have an account, we work inside it. If you are starting fresh, we recommend the platform that suits your size, budget and goals, and set it up properly.
We work with Mailchimp, Kit, MailerLite, Klaviyo, HubSpot, Brevo and ActiveCampaign. Your account, your list and your templates always stay in your name.
Moving from one platform to another? We handle the move for you, including your subscribers, tags, signup forms and automations, so nobody on your list notices anything except better emails. We also connect your platform to the tools you already rely on, such as your website forms, your booking calendar and your CRM, so new contacts flow in on their own.
Mailchimp, Kit and MailerLite are simple and friendly for newsletters and welcome sequences. HubSpot, Brevo and ActiveCampaign suit firms that want email tied closely to a CRM, deal stages and longer nurture paths.
Klaviyo is our usual pick for ecommerce. It connects to your store so we can build welcome flows, abandoned cart reminders, post purchase emails and product updates based on what each customer actually bought.
Reporting you can read
You are busy running a business, so our reports are short and written in plain English. You will see what went out, how people responded and what we plan to try next. No dashboards full of numbers you have to decode.
We also pay attention to the things a dashboard misses, like replies from past clients, new enquiries that mention a newsletter and questions that could become your next email topic.
What every report from our email marketing services covers
Who it is for
We work with people whose clients buy on trust and come back over time. Email marketing services make the biggest difference when relationships matter.
If you sell your own expertise, our article on email marketing for consultants shows how it works in practice. And if your website is not ready to collect subscribers yet, our website design services can fix that first.
Whatever your field, the goal of our email marketing services stays the same. We want the right people to remember you when they need help, to open your emails because they are useful, and to reply when they are ready to talk.
Is it a fit
Email marketing services are not the answer to every problem. These are the situations where it tends to help most.
Past clients, event contacts and website signups are scattered across spreadsheets and inboxes, and nobody hears from you.
Your work is a considered purchase. People need to know you before they hire you, and that takes more than one visit.
Past clients and customers are often the easiest people to work with again, if they remember you.
This is the most common story we hear. Time runs out, ideas dry up and the list goes quiet. We keep it going for you.
Not sure where you stand? Send us a note through our contact page with your website and the platform you use, and we will give you an honest view of what would work best for you.
Why Design Fly 24
Big agencies tend to want big lists and long contracts. We prefer to work closely with a handful of clients and do the job properly. Our email marketing services are shaped around how you work, not the other way around.
I review every strategy, sequence and newsletter personally. You always know who is writing to your list.
Everything sits in your own account. If we ever part ways, your subscribers, templates and automations stay with you.
Simple, flexible terms agreed up front, with no long lock in and no surprises.
Because we also design websites, we can build the signup forms, landing pages and lead magnet pages your list needs.
Newsletter topics feed your blog and SEO, and your best articles feed your newsletter. Nothing is written twice.
If your list is too small or your offer is not ready yet, we will say so and suggest a better first step.
FAQ
Have a question about your list, your platform or getting started? Here are the answers we give most often.
Ask us anythingOur email marketing services cover strategy, platform setup, list building and lead magnets, newsletters, welcome and nurture automations, deliverability setup with SPF, DKIM and DMARC, list hygiene and a plain English monthly report.
It depends on your business. Mailchimp, Kit and MailerLite work well for consultants and small firms. HubSpot, Brevo and ActiveCampaign suit teams that want a CRM alongside email. Klaviyo is usually the best fit for Shopify and WooCommerce stores. If you already have a platform, we can work inside it.
Most of our clients send a newsletter every two weeks or once a month, with automations running in the background. The right rhythm is one you can keep up and that your readers look forward to, so we agree on it together.
Yes. We create lead magnets such as checklists, short guides and webinar invites, add signup forms to the right places on your website and connect them to a welcome sequence so new subscribers hear from you right away.
They are records added to your domain that prove your emails really come from you. Inbox providers like Gmail and Yahoo now expect them from bulk senders. We set them up and test them as part of our email marketing services.
Yes. We write newsletters and automated emails in your voice, based on a short call or notes from you. You approve everything before it goes out, and you can be as involved as you like.
Always. Your account, subscribers, templates and automations are in your name. We work as users on your account, so nothing is lost if we stop working together.
Yes. For Shopify and WooCommerce stores we usually use Klaviyo to set up welcome flows, abandoned cart reminders, post purchase emails and regular campaigns based on what customers buy.
Technical fixes and a welcome sequence can be live within a few weeks. Trust, replies and repeat business build over months of steady, useful emails, which is why we focus on consistency rather than quick wins.
Yes. We start by cleaning out bounced and risky addresses, then send a short, friendly email to reintroduce you and confirm who still wants to hear from you. That protects your sender reputation and gives you a healthy list to build on.
For most small businesses it is one of the most dependable ways to stay in touch, because you own the list and your message goes straight to an inbox. The key is sending useful emails consistently, which is exactly what our email marketing services are designed to do.
Yes. We add signup forms to your website, connect them to your email platform and use LinkedIn branding to grow your list. If your site needs work first, our website design and SEO services make sure new subscribers find a site that converts.
A note from Imtiaz Ahmed, founder
I personally plan every email program we run. Many clients start with email and later add website design, SEO or Google Ads, because one team that knows your business makes every channel work harder.
Book a free email review and see how our email marketing services could work for your list, your platform and your goals.
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